We create startups

We are Barefoot

Barefoot is a startup studio that transforms B2B2C problems into new proven online businesses with a better probability of success than regular startups. We diversify entrepreneurial risks over a funnel of projects on which we apply the same methodology that we improve with the experience. We identify synergies and share learnings across projects and people. Once the potential has been demonstrated on a market with minimum a European potential, we scale as far as we can. The created value is fairly shared among all stakeholders.

More About Us

Our Startups

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As a fleet manager, you are concerned with safety and cost management? Freeedrive prevents the 23% of car accidents due to texting and also helps to save 25k€ for 100 vehicles a.o. on insurance costs.
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As an digital advertiser, you are concerned with the emergence of AdBlockers, interaction rates and the complexity to manage your influencers on social networks? With Blugle.tv, maximize efficiently the emotional bonding behind branded (video) content.
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As an HR manager, you notice too much silo thinking and limited true corporate spirit ? Woobe is your personal online assistant to strengthen internal networking across the groups that you define.
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As a corporate manager, you are concerned by your compagny costs (direct and indirect) regarding transport of employees. With Kowo, propose an easy way to organize carpooling between collegues and generate financial, ecological & social benefits.
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As a publisher, you want to fight against the structural book sales decline ? With iMook, you enrich readers’ experience and transform them into online ambassadors.

And many more to come…

Our Startups

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Our Team

Alain Pécourt

Technology And Innovation Enthusiast with a strong entrepreneurial mindset. Alain founded several startups and having developed innovative products over the past 10 years, both in Europe And Asia.




van Rijckevorsel

10+ years of experience in startups through projects like emforum, bottlenecktie and talkin. Business developer (real estate & insurance) Founder of Barefoot studio, 1st capital increase round success.


+32 476 84 35 68


Hugo Mahieu

A seasoned finance executive with a wide experience across different technology sectors and in a wide range of countries. And with a particular interest in philanthropy, acting to leave a better world to our children.


+32 472 04 71 75


Get in touch with us !



Find us.

83 Avenue Emile de Beco, 1050 Ixelles

Call us.

+32 2 649 02 51

Email us.